# AI Source: https://unrivals.com/blog/ai/ Site: UNRIVALS · Language: en · Updated: 2026-10-03 > UNRIVALS articles in the AI category. --- [Blog](https://unrivals.com/blog/) / Category 5 articles in the “AI” category. [![Generative engine optimization: how AI reads your website, explained for a CEO](https://unrivals.com/assets/blog/generative-engine-optimization/01-cover-generative-engine-optimization.webp?v=78dce3d1) AI · Strategy ## Generative engine optimization: how AI reads your website, explained for a CEO Generative engine optimization means getting cited in the answers of ChatGPT, Gemini or Perplexity. We measured how AI bots read our own sites and which files they open. Special files matter little, while clear answers and outside sources that confirm you matter a lot. October 3, 2026 · 20 min](https://unrivals.com/blog/generative-engine-optimization/) [![AI in Marketing: A Cognitive Processor, Not a Gadget](https://unrivals.com/assets/blog/ai-as-processor/01-cover-ai-as-processor.webp?v=364983bd) AI · Strategy ## AI in Marketing: A Cognitive Processor, Not a Gadget Companies are scaling AI faster than they manage to extract value from it. The gap between those two numbers shows exactly where the investment gets lost and what role AI should hold inside a company. September 2, 2026 · 17 min](https://unrivals.com/blog/ai-as-processor/) [![The AI Brain, Explained for Founders](https://unrivals.com/assets/blog/ai-brain-for-founders/01-cover-ai-brain-for-founders.webp?v=506fbad0) AI · Strategy ## The AI Brain, Explained for Founders An AI Brain is not a ChatGPT subscription. It is your company's memory, kept somewhere a model can read it, plus the procedures the company works by. Here is what ours looks like, in numbers, and where you would start. September 2, 2026 · 17 min](https://unrivals.com/blog/ai-brain-for-founders/) [![The EU AI Act: what AI-generated content must be labelled, and who answers for it](https://unrivals.com/assets/blog/eu-ai-act/01-cover-eu-ai-act.webp?v=53192494) AI · Strategy ## The EU AI Act: what AI-generated content must be labelled, and who answers for it Since 2 August 2026, the EU AI Act requires a label on photorealistic AI visuals and on public-interest text published without human review. What the law says, paragraph by paragraph, and what compliance looks like inside a production system that uses AI every day. August 21, 2026 · 28 min](https://unrivals.com/blog/eu-ai-act/) [![Marketing AI: what a marketing strategy that uses AI looks like](https://unrivals.com/assets/blog/marketing-ai/01-cover-marketing-ai.webp?v=110606e5) AI · Strategy ## Marketing AI: what a marketing strategy that uses AI looks like Marketing AI puts artificial intelligence to work on a strategy that already exists. What the system looks like across four areas, which layer of the company it runs on, and what we found running it on real companies. June 11, 2026 · 22 min](https://unrivals.com/blog/marketing-ai/)