# AI

Source: https://unrivals.com/blog/ai/
Site: UNRIVALS · Language: en · Updated: 2026-08-21

> UNRIVALS articles in the AI category.

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[Blog](https://unrivals.com/blog/) / Category

2 articles in the “AI” category.

[![The EU AI Act: what content must be labelled from August 2026](https://unrivals.com/assets/blog/eu-ai-act-labelling-ai-generated-content/cover.jpg)

AI · Strategy

## The EU AI Act: what content must be labelled from August 2026

Headlines said the AI Act had been postponed. What moved was the high-risk chapter. The transparency obligations have applied since 2 August 2026, and they land on what a company publishes every day.

August 21, 2026 · 16 min](https://unrivals.com/blog/eu-ai-act-labelling-ai-generated-content/)

[![What a marketing strategy that uses AI actually looks like](https://unrivals.com/assets/blog/marketing-strategy-with-ai/cover.jpg)

AI · Strategy

## What a marketing strategy that uses AI actually looks like

Artificial intelligence doesn't replace marketing strategy. It executes it at scale, but only if the strategy already exists. What a system looks like, instead of a collection of tools.

June 11, 2026 · 13 min](https://unrivals.com/blog/marketing-strategy-with-ai/)