# Branding

Source: https://unrivals.com/blog/branding/
Site: UNRIVALS · Language: en · Updated: 2026-08-21

> UNRIVALS articles in the Branding category.

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[Blog](https://unrivals.com/blog/) / Category

4 articles in the “Branding” category.

[![The rhombus in branding: how strategic branding shapes positioning](https://unrivals.com/assets/hero-monoliti.jpg)

Branding · Strategy

## The rhombus in branding: how strategic branding shapes positioning

Why excellent companies end up competing on price while others get to define an entire industry. The story of the UNRIVALS rhombus, from Cuina Turcului to Brâncuși, as a lesson in positioning, differentiation and captured value.

June 12, 2026 · 11 min](https://unrivals.com/blog/rhombus-in-branding/)

[![From category to market infrastructure](https://unrivals.com/assets/blog/b2b-branding-market-infrastructure/cover.jpg)

Branding · Strategy

## From category to market infrastructure

B2B branding isn't aesthetics. It's the architecture of perception, and, in the end, a mechanism of economic efficiency.

June 9, 2026 · 12 min](https://unrivals.com/blog/b2b-branding-market-infrastructure/)

[![Why an unclear brand makes every customer more expensive](https://unrivals.com/assets/blog/unclear-brand-acquisition-cost/cover.jpg)

Branding · Growth

## Why an unclear brand makes every customer more expensive

Most companies think they have a marketing problem. In fact they have a clarity problem, and the market charges for it on every acquisition, in higher CAC and thinner margins.

June 8, 2026 · 10 min](https://unrivals.com/blog/unclear-brand-acquisition-cost/)

[![A price war isn't a price problem. It's a perception problem.](https://unrivals.com/assets/blog/price-war-perception-problem/cover.jpg)

Branding · Strategy

## A price war isn't a price problem. It's a perception problem.

If you negotiate the price on every deal, the problem isn't that you're expensive. It's that the market sees no difference between you and the next one on the list.

June 8, 2026 · 14 min](https://unrivals.com/blog/price-war-perception-problem/)