# Insights — page 2 Source: https://unrivals.com/blog/page/2/ Site: UNRIVALS · Language: en · Updated: 2026-10-08 > Ideas on strategy, systems, and predictable growth for founder-led B2B companies. Signal, not noise. --- UNRIVALS Blog Ideas on strategy, systems, and predictable growth for founder-led B2B companies. Signal, not noise. [![Transforming Global Ecosystems](https://unrivals.com/assets/blog/global-industrial-ecosystems-forum-sibiu/01-cover-forum-sibiu.webp?v=3659f4f8) Strategy · Growth ## Transforming Global Ecosystems On 20 October 2026, in Sibiu, the forum “Transformation of Global Industrial Ecosystems” looks at what the reorganization of value chains means for Romanian manufacturers. UNRIVALS is the forum's business audit and strategy partner. September 30, 2026 · 5 min](https://unrivals.com/blog/global-industrial-ecosystems-forum-sibiu/) [![Marketing investment: if you invested millions in production, how much do you invest in monetization?](https://unrivals.com/assets/blog/marketing-investment/01-cover-marketing-investment.webp?v=782fc450) Strategy · Growth ## Marketing investment: if you invested millions in production, how much do you invest in monetization? A new factory gets approved with a feasibility study, while the marketing that has to sell its output usually gets approved as a new website and a few campaigns. Why production capacity doesn't sell itself, and which line is missing from the investment plan. September 27, 2026 · 21 min](https://unrivals.com/blog/marketing-investment/) [![Sales Engine After Branding: The Sales Cycle as Proof](https://unrivals.com/assets/blog/sales-engine-after-branding/01-cover-sales-engine-after-branding.webp?v=7c850098) Strategy · Sales ## Sales Engine After Branding: The Sales Cycle as Proof A clearer brand should produce more than a better identity. See how positioning reaches qualification, the sales script, the offer and follow-up, and how the shift is measured through the sales cycle and win rate. September 27, 2026 · 17 min](https://unrivals.com/blog/sales-engine-after-branding/) [![Marketing budget on a broken foundation: why more money doesn't bring more customers](https://unrivals.com/assets/blog/marketing-budget/01-cover-marketing-budget.webp?v=bc695fcc) Strategy · Growth ## Marketing budget on a broken foundation: why more money doesn't bring more customers A bigger marketing budget amplifies the foundation it finds. On a broken foundation, extra money raises the price of the ceiling instead of breaking through it. How to see which link in the chain is losing the money, and when it actually pays to raise the budget. September 26, 2026 · 20 min](https://unrivals.com/blog/marketing-budget/) [![The marketing mix: how to read the 4Ps and 7Ps on a real B2B company](https://unrivals.com/assets/blog/marketing-mix/01-cover-marketing-mix.webp?v=52e177bf) Strategy · Growth ## The marketing mix: how to read the 4Ps and 7Ps on a real B2B company The marketing mix is the map on which strategy gets executed. In a B2B company, part of the 4Ps is decided by the manufacturer, the importer or the channel. How to find out which decisions are yours, and how to build the mix around them. September 26, 2026 · 23 min](https://unrivals.com/blog/marketing-mix/) [![Tesla, BYD and Mercedes-Benz: the same net margin in 2025, three stock-market prices, one word](https://unrivals.com/assets/blog/tesla-byd-mercedes-benz/01-cover-tesla-byd-mercedes-benz.webp?v=92688bb2) Branding · Strategy ## Tesla, BYD and Mercedes-Benz: the same net margin in 2025, three stock-market prices, one word The full analysis with all figures and sources: Tesla, BYD and Mercedes-Benz ended 2025 with almost identical net margins. Their market capitalisations are 1,383 bn USD, 125 bn and 50 bn. The difference is one word. September 17, 2026 · 22 min](https://unrivals.com/blog/tesla-byd-mercedes-benz/) [![Marketing strategy: the guide for companies above 3 million euros](https://unrivals.com/assets/blog/marketing-strategy/01-cover-marketing-strategy.webp?v=e885dcb9) Strategy · Growth ## Marketing strategy: the guide for companies above 3 million euros A marketing strategy is the set of decisions that establishes which real advantage you build on, what you want to be known for, and in what order the budget gets spent. It is not the channel plan, and the difference shows up in acquisition cost twelve months later. September 16, 2026 · 16 min](https://unrivals.com/blog/marketing-strategy/) [![What a Strategically Prepared Salesperson Looks Like: The SPANCO UNRIVALS™ Methodology](https://unrivals.com/assets/blog/b2b-sales-strategy/01-cover-b2b-sales-strategy.webp?v=1381bfcf) Strategy · Sales ## What a Strategically Prepared Salesperson Looks Like: The SPANCO UNRIVALS™ Methodology The company produces one thing. The buyer buys another. Seven cold call case studies show how positioning reaches the first ten seconds of a call, through SPANCO UNRIVALS™. September 14, 2026 · 56 min](https://unrivals.com/blog/b2b-sales-strategy/) [![Fractional CMO or growth partner: what stays in the company after the last day](https://unrivals.com/assets/blog/fractional-cmo/01-cover-fractional-cmo.webp?v=7bb279dc) Strategy · Growth ## Fractional CMO or growth partner: what stays in the company after the last day A fractional CMO rents your company a few days a month of a senior marketer's judgement. A growth partner writes down and hands over the infrastructure that stays after the engagement ends, and that is where the two models finally part ways. September 14, 2026 · 18 min](https://unrivals.com/blog/fractional-cmo/) [‹ Previous](https://unrivals.com/blog/)[1](https://unrivals.com/blog/)2[3](https://unrivals.com/blog/page/3/)[4](https://unrivals.com/blog/page/4/)[5](https://unrivals.com/blog/page/5/)[Next ›](https://unrivals.com/blog/page/3/)