# Insights — page 5

Source: https://unrivals.com/blog/page/5/
Site: UNRIVALS · Language: en · Updated: 2026-10-02

> Ideas on strategy, systems, and predictable growth for founder-led B2B companies. Signal, not noise.

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UNRIVALS Blog

Ideas on strategy, systems, and predictable growth for founder-led B2B companies. Signal, not noise.

[![Price war: why competing on price starts with perception](https://unrivals.com/assets/blog/price-war/01-cover-price-war.webp?v=8a7a2f64)

Branding · Strategy

## Price war: why competing on price starts with perception

If you negotiate price on every deal, the market is not telling you that you are expensive. It is telling you it sees no other criterion to choose you by.

June 8, 2026 · 19 min](https://unrivals.com/blog/price-war/)

[![Why an unclear brand makes every customer more expensive](https://unrivals.com/assets/blog/unclear-brand/01-cover-unclear-brand.webp?v=def19a8e)

Branding · Growth

## Why an unclear brand makes every customer more expensive

Most companies think they have a marketing problem. In fact they have a clarity problem, and the market charges for it on every acquisition, in higher CAC and thinner margins.

June 8, 2026 · 20 min](https://unrivals.com/blog/unclear-brand/)

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