# Sales

Source: https://unrivals.com/blog/sales/
Site: UNRIVALS · Language: en · Updated: 2026-09-14

> UNRIVALS articles in the Sales category.

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[Blog](https://unrivals.com/blog/) / Category

1 article in the “Sales” category.

[![What a Strategically Prepared Salesperson Looks Like: The SPANCO UNRIVALS™ Methodology](https://unrivals.com/assets/blog/b2b-sales-strategy/01-cover-the-company-makes-one-thing.webp)

Strategy · Sales

## What a Strategically Prepared Salesperson Looks Like: The SPANCO UNRIVALS™ Methodology

The company produces one thing. The buyer buys another. Seven cold call case studies show how positioning reaches the first ten seconds of a call, through SPANCO UNRIVALS™.

September 14, 2026 · 57 min](https://unrivals.com/blog/b2b-sales-strategy/)