Commercial Proposal
Full Architecture System™
From a competitive company to category supremacy.
SOVEREIGN™ is for companies that no longer want growth alone. They want supremacy in their industry.
It's for founders, boards and executive teams that need the full architecture: positioning, strategy, brand, ecosystem, RevOps, leadership and scaling. When the question is no longer "how do we sell more," but how do we become the market's reference point.
It isn't marketing, it isn't sales, it isn't branding. It's the full architecture that makes your company hard to attack in the market.
SOVEREIGN™ builds the complete system: vision, sovereign positioning, category ownership, ecosystem, execution and expansion.
We analyze the company as a complete system: market, category, perception, offer, sales, leadership, ecosystem and expansion potential.
We define the 3–5 year strategic vision and the company's role in the market — a direction that aligns the founders, the board, the team and the market.
We build the category, the dominant positioning and the logic through which the company shapes the market's decision criteria.
We integrate the positioning, the brand, the offer, the selling and the commercial infrastructure into one complete operational system.
We activate the system in the market through campaigns, ABM, authority content, sales enablement and orchestrated execution on the accounts that matter.
We build the decision layer that helps management track the strategic signals and make faster, data-driven decisions.
We recalibrate the strategy, consolidate the market position and build the expansion blueprint for the year ahead.
Everything in VANGUARD™, plus everything that follows.
Every line below is a deliverable.
Campaigns run in your accounts, on your budget, under your control. We build the strategy, the messages and the creative behind them.
From each one you need a slice. The minimum budget you pay in full.
To assemble the catalogue above from the market, a company opens a conversation with each of the following suppliers, separately. The figures are the minimum budget each asks for to begin, declared on their own profile.
| # | The supplier you would contact | What we cover of what they do | Normal market cost |
|---|---|---|---|
| 1 | a fractional CMO plus a project manager | direction, coordination and rhythm; business decisions stay yours | 6.000 €/month |
| 2 | sales / RevOps consultant | the audit, the process and the materials; not selling on your behalf | 10.000 € |
| 3 | branding agency | full identity, message architecture, the four-layer audit and the founder handover | 18.000 € |
| 4 | market research firm | desk research; not focus groups with recruited respondents | 7.000 € |
| 5 | strategy consultant | strategy, the offer, the twelve-month roadmap and the market-entry framework; not operational implementation | 12.000 € |
| 6 | social media agency | strategy, calendar, ideas and carousels; post copy, distribution and filming stay with you | 2.500 €/month |
| 7 | content agency | the writing and the structure; not publishing on your platform | 1.200 €/month |
| 8 | SEO agency | the four-angle audit, keywords, on-page copy, schema and visibility inside AI models; link building on request, not in the standard scope | 2.000 €/month |
| 9 | performance agency | strategy, angles, copy and creative; account management and budget stay with you | 2.500 €/month |
| 10 | email marketing agency | strategy and content; the sending platform stays with you | 1.000 €/month |
| 11 | web studio plus CRO specialist | the audit, the developer spec and the pages; not an ongoing testing programme | 9.000 € |
| 12 | design studio | campaign and social visuals; not print production | 2.000 €/month |
| 13 | video production house | the script, editing direction and motion graphics; filming and editing stay with you | 1.300 €/month |
| 14 | analytics consultant | reports, dashboards and reconciliation; not infrastructure implementation | 1.000 €/month |
| — | Systems, AI and operations | — | cannot be bought anywhere |
| Recurring, month after month | 19.500 €/month | ||
| Once, at the start | 56.000 € | ||
| Per month, in year one (€290.000 a year) | 24.167 €/month | ||
| SOVEREIGN™, the entire catalogue above | 9.997 €/month + 3.700 € once, at the start 123.664 € in year one |
||
| One point of contact. The Architects on your account, not juniors. No suppliers to coordinate. | PRICELESS | ||
The figures in the price column are our estimate of the normal cost in the Romanian market, at serious-agency level. They are not quotes we received and not prices published by anyone in particular. The verifiable anchors behind them: the €92 to €137 hourly rate publicly declared by first-tier Romanian agencies and their minimum project budgets, between €4,600 and €46,000.
And you have one person. Not fourteen disciplines.
To lead everything above, a company hires a marketing director. In Romania, with every contribution included, the payroll looks like this:
| What you would have on staff | Net monthly | What it costs you, taxes included |
|---|---|---|
| at €5,000 net | 5.000 € | 8.740 €/month |
| at €6,000 net | 6.000 € | 10.488 €/month |
| at €7,500 net | 7.500 € | 13.110 €/month |
| SOVEREIGN™, the whole catalogue and the team that produces it | 9.997 €/month + 3.700 € once, at the start |
|
| One point of contact. The Architects on your account, not juniors. No suppliers to coordinate. | PRICELESS | |
And that is the payroll alone:
The calculation starts from net pay and adds every Romanian contribution: 25% pension and 10% health from gross, 10% income tax on the remainder, plus the 2.25% work insurance the company pays. Total employer cost comes to net multiplied by 1.748.
The first step is a conversation where we look at where you are now and the architecture you need to become the reference point of your market.