Commercial Growth System™

STARTER

Commercial Growth System™

4,997 EUR / month
Focus: Execution & Predictability

From operational chaos to a predictable commercial system.

Who it's for

STARTER™ is for companies that already have an offer, a team, or a flow of leads, but no clear, measurable, predictable commercial system.

It fits when sales run on personal relationships, on the founder's effort, or on one-off campaigns. And you want to change that.

What we build

We don't patch a little here and there. We build the commercial foundation that was missing.

STARTER™ isn't a rebranding package. It's the commercial system that was missing: a structured pipeline, a configured CRM, clear criteria, and a monthly execution rhythm.

Commercial Growth System™

The implementation phases

PHASE 01
Commercial Diagnosis™
Month 1 – 2

We analyze the existing commercial system: where opportunities leak, where the sale stalls, what needs to be standardized.

  • RevOps Audit + Sales Process Audit
  • Pipeline & CRM Audit
  • ICP Mapping + Customer Segmentation
  • Growth Diagnosis Report
Output Total clarity on the commercial reality
PHASE 02
Sales Architecture™
Month 3

We build the core commercial architecture: the sales process, the structured pipeline, and the forecasting logic.

  • Revenue Model + Pipeline Architecture
  • Adapted SPANCO + Sales Stages
  • Qualification Criteria + Forecasting Logic
  • CRM Setup / Optimization
Output A sales system with clear stages, rules, and responsibilities
PHASE 03
Sales Engine Implementation™
Month 4 – 5

We implement the system across the team and remove the dependence on improvisation and personal relationships.

  • Sales Playbook + Sales Scripts
  • Follow-up Framework
  • Pipeline Management Rules
  • Team Training + Weekly Sales Rhythm
Output The team works off the same system, in the same language
PHASE 04
GTM Activation™
Month 6

We activate the first commercial routes and campaigns, aligned with the sales system we built.

  • GTM Execution Plan
  • Content Direction: Signal. Not Noise.
  • Lead Generation Routes
  • Sales Enablement Assets
Output The first measurable results
PHASE 05
Predictable Growth Engine™
Month 7 – 9

We optimize the process on real data and build commercial predictability.

  • KPI Dashboard + Revenue Dashboard
  • CAC / LTV / Win Rate Tracking
  • Pipeline Velocity Tracking
  • Monthly Growth Review
Output Commercial predictability & control
PHASE 06
Scale Readiness™
Month 10 – 12

We stabilize the system, recalibrate, and prepare the company for the next level of growth.

  • Growth Optimization Report
  • Sales System Recalibration
  • Automation Recommendations
  • Year 2 Growth Roadmap
Output Predictable & scalable growth

What stays in the company

A standardized commercial process
A structured, working pipeline
A CRM implemented and configured
A commercial dashboard (KPI, CAC, LTV)
A team aligned to the same system
Clear lead qualification criteria
A more predictable forecast
A monthly execution rhythm
Your own Sales Playbook
A solid base for scaling

What you actually buy

Every line below is a deliverable.

P

Leadership and coordination

on the market: a fractional CMO plus a project manager
  • A single plan across every discipline, coordinated by us
  • A working rhythm: recurring meetings, prioritisation, decisions on record
N

Commercial system

on the market: sales / RevOps consultant
  • Commercial audit and diagnosis
  • CRM implementation or optimisation
  • Pipeline structure and qualification criteria
  • Sales Playbook
  • Sales scripts and follow-up
  • Commercial KPI dashboard
  • Sales team training
  • Weekly sales rhythm and monthly growth review
B

Research and ICP

on the market: market research firm
  • 360° avatar and ICP — the full document suite
  • Company intelligence audit: reputation, market, AI mirror, primary checks
L

Reporting and measurement

on the market: analytics consultant
  • Recurring weekly report
  • CEO dashboard, as a workbook
M

Systems, AI and operations

no supplier exists
  • Your own AI Brain: structured memory, agents and a cockpit on your business
  • The company's passive memory + what the system knows about you

One commercial brain across 4 capabilities the market keeps apart

From each one you need a slice. The minimum budget you pay in full.

To assemble the catalogue above from the market, a company opens a conversation with each of the following suppliers, separately. The figures are the minimum budget each asks for to begin, declared on their own profile.

#The supplier you would contactWhat we cover of what they doNormal market cost
1 a fractional CMO plus a project manager direction, coordination and rhythm; business decisions stay yours 4.500 €/month
2 sales / RevOps consultant the audit, the process and the materials; not selling on your behalf 8.000 €
3 market research firm desk research; not focus groups with recruited respondents 6.000 €
4 analytics consultant reports, dashboards and reconciliation; not infrastructure implementation 1.000 €/month
Systems, AI and operations cannot be bought anywhere
Recurring, month after month 5.500 €/month
Once, at the start 14.000 €
Per month, in year one (€80.000 a year) 6.667 €/month
STARTER™, the entire catalogue above 4.997 €/month
59.964 € in year one
One point of contact. The Architects on your account, not juniors. No suppliers to coordinate. PRICELESS

The figures in the price column are our estimate of the normal cost in the Romanian market, at serious-agency level. They are not quotes we received and not prices published by anyone in particular. The verifiable anchors behind them: the €92 to €137 hourly rate publicly declared by first-tier Romanian agencies and their minimum project budgets, between €4,600 and €46,000.

Want to see whether STARTER™ is right for you?

The first step is a short conversation, 30 minutes, where we look at where you are and what system you need to grow predictably.

Daniel Ene — UNRIVALS™ [email protected]