# STARTER™

Source: https://unrivals.com/starter
Site: UNRIVALS · Language: en · Updated: 2026-08-27

> STARTER™, the Commercial Growth System™: from operational chaos to a predictable commercial system, for companies still selling on personal relationships.

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![UNRIVALS](https://unrivals.com/assets/logo-unrivals-compact-dark.svg) Commercial Proposal

Commercial Growth System™

Commercial Growth System™

4,997 EUR / month

Focus: Execution & Predictability

From operational chaos to a predictable commercial system.

Context

Who it's for

STARTER™ is for companies that already have an offer, a team, or a flow of leads, but **no clear, measurable, predictable commercial system.**

It fits when sales run on personal relationships, on the founder's effort, or on one-off campaigns. And you want to change that.

What we build

We don't patch a little here and there. We build the commercial foundation that was missing.

STARTER™ isn't a rebranding package. It's **the commercial system that was missing**: a structured pipeline, a configured CRM, clear criteria, and a monthly execution rhythm.

The system

## Commercial Growth System™

-   Clarifying the ICP and the commercial segments
-   An audit of the current sales process
-   Structuring the pipeline
-   Implementing or optimizing the CRM
-   Defining the stages and qualification criteria
-   Commercial dashboards (KPI, CAC, LTV)
-   Sales Playbook and team training
-   Monthly optimization on real data

Monthly execution

## What we actually deliver

Commercial audit & diagnosis

CRM implementation / optimization

Sales pipeline structuring

Lead qualification criteria

Sales Playbook

Sales scripts & follow-up

Commercial KPI dashboard

Sales team training

Weekly sales rhythm

Monthly growth review

How we work — 12 months

## The implementation phases

PHASE 01

Commercial Diagnosis™

Month 1 – 2

We analyze the existing commercial system: where opportunities leak, where the sale stalls, what needs to be standardized.

-   RevOps Audit + Sales Process Audit
-   Pipeline & CRM Audit
-   ICP Mapping + Customer Segmentation
-   Growth Diagnosis Report

**Output** Total clarity on the commercial reality

PHASE 02

Sales Architecture™

Month 3

We build the core commercial architecture: the sales process, the structured pipeline, and the forecasting logic.

-   Revenue Model + Pipeline Architecture
-   Adapted SPANCO + Sales Stages
-   Qualification Criteria + Forecasting Logic
-   CRM Setup / Optimization

**Output** A sales system with clear stages, rules, and responsibilities

PHASE 03

Sales Engine Implementation™

Month 4 – 5

We implement the system across the team and remove the dependence on improvisation and personal relationships.

-   Sales Playbook + Sales Scripts
-   Follow-up Framework
-   Pipeline Management Rules
-   Team Training + Weekly Sales Rhythm

**Output** The team works off the same system, in the same language

PHASE 04

GTM Activation™

Month 6

We activate the first commercial routes and campaigns, aligned with the sales system we built.

-   GTM Execution Plan
-   Content Direction: Signal. Not Noise.
-   Lead Generation Routes
-   Sales Enablement Assets

**Output** The first measurable results

PHASE 05

Predictable Growth Engine™

Month 7 – 9

We optimize the process on real data and build commercial predictability.

-   KPI Dashboard + Revenue Dashboard
-   CAC / LTV / Win Rate Tracking
-   Pipeline Velocity Tracking
-   Monthly Growth Review

**Output** Commercial predictability & control

PHASE 06

Scale Readiness™

Month 10 – 12

We stabilize the system, recalibrate, and prepare the company for the next level of growth.

-   Growth Optimization Report
-   Sales System Recalibration
-   Automation Recommendations
-   Year 2 Growth Roadmap

**Output** Predictable & scalable growth

At the end of year 1

## What stays in the company

A standardized commercial process

A structured, working pipeline

A CRM implemented and configured

A commercial dashboard (KPI, CAC, LTV)

A team aligned to the same system

Clear lead qualification criteria

A more predictable forecast

A monthly execution rhythm

Your own Sales Playbook

A solid base for scaling

## Want to see whether STARTER™ is right for you?

The first step is a short conversation, 30 minutes, where we look at where you are and what system you need to grow predictably.

Daniel Ene — UNRIVALS™ [daniel@unrivals.com](mailto:daniel@unrivals.com)

UNRIVALS™ · Strategy. System. Growth. Signal. Not Noise.