Commercial Proposal
Cognitive Decision System™ + Commercial Growth System™
From invisible to a cognitive advantage.
VANGUARD™ is for companies that already have a product, clients and traction, but are far too easy to compare with the alternatives in the market.
The problem, usually, isn't that they aren't selling. It's that there's no clear reason to choose you. You're good, but the market doesn't feel it.
We don't optimize campaigns and we don't "fix" the CRM. We build the system that makes the company harder to ignore and easier to choose.
VANGUARD™ combines cognitive strategy with commercial execution. Your positioning leaves the slide decks and enters the market.
We understand the market, the clients, the competition, the current perception and the cognitive blocks that hold growth back.
We define the positioning, the category, the differentiation and the central message that sets the company apart from its direct alternatives.
We turn the positioning into an offer, brand language and commercial assets that can be put to work in the market right away.
We build the communication system and launch the go-to-market direction. The positioning starts being expressed consistently.
We integrate the positioning into the commercial system. The sales team no longer sells services — it sells a clear position of value.
We optimize on real data, raise commercial efficiency and lay the foundation for ABM.
We stabilize the system, recalibrate the positioning and prepare the move to a higher level of strategic dominance.
Everything in STARTER™, plus everything that follows.
Every line below is a deliverable.
Campaigns run in your accounts, on your budget, under your control. We build the strategy, the messages and the creative behind them.
From each one you need a slice. The minimum budget you pay in full.
To assemble the catalogue above from the market, a company opens a conversation with each of the following suppliers, separately. The figures are the minimum budget each asks for to begin, declared on their own profile.
| # | The supplier you would contact | What we cover of what they do | Normal market cost |
|---|---|---|---|
| 1 | a fractional CMO plus a project manager | direction, coordination and rhythm; business decisions stay yours | 4.500 €/month |
| 2 | sales / RevOps consultant | the audit, the process and the materials; not selling on your behalf | 8.000 € |
| 3 | branding agency | full identity and message architecture | 10.000 € |
| 4 | market research firm | desk research; not focus groups with recruited respondents | 6.000 € |
| 5 | strategy consultant | strategy and the offer; not operational implementation | 8.000 € |
| 6 | social media agency | strategy, calendar, ideas and carousels; post copy, distribution and filming stay with you | 2.000 €/month |
| 7 | content agency | the writing and the structure; not publishing on your platform | 1.000 €/month |
| 8 | SEO agency | keywords, on-page copy, schema and visibility inside AI models; link building on request, not in the standard scope | 1.500 €/month |
| 9 | performance agency | strategy, angles, copy and creative; account management and budget stay with you | 2.000 €/month |
| 10 | email marketing agency | strategy and content; the sending platform stays with you | 800 €/month |
| 11 | web studio plus CRO specialist | the audit, the developer spec and the pages; not an ongoing testing programme | 5.000 € |
| 12 | design studio | campaign and social visuals; not print production | 1.200 €/month |
| 13 | video production house | the script, editing direction and motion graphics; filming and editing stay with you | 1.200 €/month |
| 14 | analytics consultant | reports, dashboards and reconciliation; not infrastructure implementation | 1.000 €/month |
| — | Systems, AI and operations | — | cannot be bought anywhere |
| Recurring, month after month | 15.200 €/month | ||
| Once, at the start | 37.000 € | ||
| Per month, in year one (€219.400 a year) | 18.283 €/month | ||
| VANGUARD™, the entire catalogue above | 7.497 €/month + 3.700 € once, at the start 93.664 € in year one |
||
| One point of contact. The Architects on your account, not juniors. No suppliers to coordinate. | PRICELESS | ||
The figures in the price column are our estimate of the normal cost in the Romanian market, at serious-agency level. They are not quotes we received and not prices published by anyone in particular. The verifiable anchors behind them: the €92 to €137 hourly rate publicly declared by first-tier Romanian agencies and their minimum project budgets, between €4,600 and €46,000.
The first step is a short conversation where we look at where you are now and the position you want to build.