Ideas on strategy, systems, and predictable growth for founder-led B2B companies. Signal, not noise.
An expensive service sells in the order buyers come to understand it. The six stages of the B2B sales process, the single goal of each and what every decision-maker receives, worked through on a real company.
Which marketing KPIs deserve the CEO's attention. Five numbers with the decision written next to each, one indicator you can calculate from two annual accounts, and its benchmark, measured on 10,567 companies that sold more in 2025.
A map of the most used business frameworks, from PESTEL and SWOT to the 4Ps, with the question each one answers, the right moment to use it and its blind spot. Plus the order we use them in, run on a real furniture maker.
We ran a competitor analysis on a Romanian bread maker and the 28 bakeries of similar size around it. Nearly half of their growth went to companies losing money, and 95% of the profit our company lost came from margin. The five steps, so you can repeat it on your own business.
The LTV to CAC ratio compares what a customer leaves you over the whole relationship with what it cost to win them. Calculated on margin and on cash collected, it tells a founder whether growth pays for itself. Formula, benchmarks and a worked example built on the filings of 580,314 companies.
The same 509,807 companies in Romania sold 13.8% more in 2025 than in 2022 and earned 19.3% less. This article shows why it happens and how to check your own net profit margin in 15 minutes, before your next campaign.
Repositioning changes the place a company holds in the market's mind. See when it pays off, how to check it and what the MovingBox case shows.
If your last budget increase did not lower the cost per customer, the problem may be distribution or it may be clarity. Five questions, one per minute, tell you which, with a score and the next steps for each zone.
Which tasks you can delegate to ChatGPT and how to check the results before use. A three-question test, cases where companies answered for AI mistakes, and how we divide the work between people and AI.
