AI

AI · Strategy

The EU AI Act: what content must be labelled from August 2026

Headlines said the AI Act had been postponed. What moved was the high-risk chapter. The transparency obligations have applied since 2 August 2026, and they land on what a company publishes every day.

AI · Strategy

What a marketing strategy that uses AI actually looks like

Artificial intelligence doesn't replace marketing strategy. It executes it at scale, but only if the strategy already exists. What a system looks like, instead of a collection of tools.